Medical Tourism Inc… what’s in a brand name?
A brand may consist of many parts. It’s not just about the name and the logo. For the strongest brands, it’s about how the organisation deals with its customers, its tone of voice, and its relationship with customers, based on intangible qualities that evoke strong emotional responses. Read more
Key Finding in Stem Cell Self-Renewal
The work has implications in two areas. In cancer treatment, it is desirable to inhibit cell proliferation. But to grow adult stem cells for transplantation to victims of injury or disease, it would be desirable to sustain proliferation until a sufficient number of cells have been produced to make a usable organ or tissue. Read more
Informed Patient – Anterior Cruciate Ligament Reconstruction
Welcome to the American Academy of Orthopaedic Surgeons’ Informed Patient Program. These online learning modules have been developed by orthopaedic surgeons to help you better understand your condition and the treatments your doctor recommends. Read more
Those Extra Pounds Could Harm Your Back
Overweight and obese adults are at significantly increased risk for lumbar spine disc degeneration, a potential cause of low back pain, researchers say. Read more
Build it and they will come
In medical tourism’s “Field of Dreams”, the mantra of “Build it and they will come” has become a well worn phrase often heard at conferences and promoted too frequently by advisers and consultants. Ian Youngman from IMTJ debunks the myth. Read more
